Bringing the best of both still photography and the moving image together, the cinemagraph appears like a photo with elements of the scene moving in a seemless loop.
Unlike the lower quality GIF format, cinemagraphs are displayed as short HD or 4K video clips that autoplay without any jumps in between. This makes them perfect for webpage backgrounds, social media posts and ads, digital display screens right up to billboards!
Unlike a traditional photo, cinemagraphs have the ability to invite peoples attention with eye catching movements that unlike traditional video doesn't 'demand' peoples attention. Call it the gentle art of persuasion.
Read the FAQ section to understand how cinemagraphs are being used.
The likes of Instagram & Facebook now autoplay and autoloop Cinemagraphs in HD
Cinemagraphs are proving their ability to make people stop and look again.
A Gif has a maximum 256 colors, small display and large file size.
A Cinemagraph has millions of colors, large display and small file size!
Based in New Zealand, I work as Brand Communications Manager for a global beverage company with a diverse history in business and brand building that followed a career in film and television. Through this experience I've crafted the art of visual story.
I approach my photography as a cinemagraph artist, developing a unique combination of techniques that has become part of my signature style in HD & 4K motion photography.
I'm available for custom work so get in touch to find out more with a collection of stock images available to license, see below.
Jon Kane Houldsworth
Stock Image Licensing
Many of my cinemagraphs are available to license. Get in touch to find out how cinemagraphs can work for you.
I treat my work as an artist, developing a unique combination of techniques that has become part of my signature style. I'm available for commissioned works so get in touch below find out how.